Recorded Wednesday, July 22, 2020
Caroline leads TVNZ’s Data and Insights team and her role is integral in informing TVNZ’s business strategy. By examining viewer behaviour, TVNZ can make highly informed decisions – from content purchasing to product development and marketing strategies that benefit and place consumers first.
In this presentation, Caroline talks about:
Making Data Accessible: Uncovering and exposing data to make it accessible to business, support conversations with clients, and grow revenue. This allows teams to self-serve data across multiple dimensions when talking to clients and also easily demonstrate the performance of ad campaigns.
Customer informed products: how TVNZ has used data and insights to understand what their viewers want and create an increasingly customised product that delivered a differentiated and unique experience to viewers based on their viewing habits and preferences.