The Business of Tax

There is the business of tax, and there are tax businesses. Tax Management New Zealand values our relationship with our tax agents and accounting firms – together we help build each other up. In the spirit of this collaboration, Tax Management New Zealand is bringing tax agents a series of 20 podcasts that explores questions around how to build a better advisory business in disruptive times.

Unquestionably we are living in a time of disruption, and it’s not just Covid-19 and a rapidly changing regulatory landscape. We have changes in client behaviour and needs, and advances in technology – such as real-time data – that are changing the advisory business landscape. We trust this podcast, and the experts we interview, will help you not only navigate but prosper through these times.

TMNZ has rounded up a group of experts in their field. They’re here to inspire, educate, and inform you on your business and tax.

Navigating the new top tax rate for business owners and the self-employed

The Labour Governments new top income tax rate over the $180k threshold has been introduced. Chris Cunniffe answers questions such as:

  • When the Labour Government imposes tax increases on the wealthy and high earners, such as this new tax rate, does it have a knock-on effect for businesses, the self-employed, the economy? Are there any broader implications?
  • If the Government fails to achieve its projected $550 million, what will happen? Can we expect them to lower the threshold?
  • Here is the perception that the wealthy get out of paying tax anyway. Won’t we just have more of the same?

And more.

Chris Cunniffe (TMNZ, CEO)

Terry Baucher (Tax Consultant, Baucher Consulting Limited)

Thought leadership

What is thought leadership and how does it work?

In this session, Terry discusses the concept of thought leadership, the influence it has had on his career, and his advice for smaller and larger firms on how to build this.

Brand reputation

In this session, Sarah discusses the importance of brand and the impact it has on potential clients. Sarah reflects on questions such as

  • How important, really, is a company’s reputation? And why?
  • Is reputation as important for smaller companies as for your corporates?
  • What are the building blocks of a strong reputation?
  • How does a good reputation contribute to the bottom line?

Sarah Bolger (CEO, Colmar Brunton)

Richard Wheatley (Branding Specialist and art director, Brand Counsel)

Branding for tax agents

The right branding and design are essential when it comes to establishing credibility and authority in your market – but just how can it help you differentiate your business from the competition and make you more appealing to prospective clients? We speak to Richard Wheatley, branding specialist and art director at Brand Counsel about branding for professional practice.

Better sales for tax agents

The requirement for tax agents and accountants to demonstrate professionalism and a duty of care towards clients sometimes makes for a less than comfortable relationship with the need to sell if you want to grow your professional practice. We talk sales and the professional firm with Viv Brownrigg, Co-founder & Director of Marketing & Strategic Partnerships – The Gap Portal.

Viv Brownrigg (Co-founder & Director of Marketing & Strategic Partnerships, The Gap Portal)

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